{"product_id":"9780714843377","title":"It's Not How Good You Are, It's How Good You Want to Be","description":"\u003cp\u003e\u003ci\u003eIt's Not How Good You Are, It's How Good You Want to Be\u003c\/i\u003e is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.\u003c\/p\u003e\u003cp\u003eThe world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.\u003c\/p\u003e\u003cp\u003eThis uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.\u003c\/p\u003e","brand":"Paul Arden","offers":[{"title":"Paperback \/ softback","offer_id":51517549969704,"sku":null,"price":5.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/7482\/1928\/files\/BNCImageAPI_6be03804-0d16-47b5-9c01-92f58449d609.jpg?v=1773018434","url":"https:\/\/hiddengembookco.ca\/products\/9780714843377","provider":"Hidden Gem Book Co","version":"1.0","type":"link"}